The only paraben & sulfate free purple shampoo on Amazon! PETA approved cruelty free & vegan friendly! Contains intense violet pigments to counteract unwanted yellow hues. Purple toning shampoo is suitable for use on silver, grey, blonde, bleached and highlighted hair for a radiant, brighter color.
CRUELTY FREE - Bold Uniq's purple shampoo is paraben-free, sulfate-free and vegan-friendly! Our products are never tested on animals, and our packaging is fully recyclable in an effort to reduce waste!
STAY ICY COOL BLONDE - Extend time between expensive salon visits using this purple toning shampoo for blonde hair. The vivid violet color of this blonde shampoo removes brassy yellow hues and enhances icy cool ash tones.
NEUTRALIZE BRASS - This no yellow shampoo neutralizes brassiness in blonde, platinum, gray, and silver colored hair. Try this blonde toner with a hydrating mask like our BoldPlex 3 bond repair treatment.
SILKY SMOOTH - Our purple shampoo for gray hair, silver hair, and color-treated blonde hair is formulated with ultra-hydrating ingredients. Vitamin B5, coconut oil, and marula oil help soften hair, tame frizz, and reduce breakage.
HEALTHIER LOCKS - Bold Uniq is the best purple shampoo on the market to protect your hair's health from harmful ultraviolet rays and color fading, while maintaining the perfect shade of blonde hair.